Search generates 68% of all web traffic, and first-page Google results earn 27.6% of clicks for relevant searches. This makes a basic SEO strategy essential for promoting your brand online. Advanced SEO techniques, like building deep topic clusters and creating link magnets, can help you win more traffic from organic search. What if the primary goal of SEO wasn’t just to get more traffic to your website? For many businesses, the allure of digital marketing is measured in clicks and visitor counts, but this volume-based approach often misses the point entirely.
If you see any issues listed, I recommend getting those fixed ASAP. Now that Google uses a mobile-first index, problems with your site’s mobile usability can directly impact rankings. Broken Link Building is one of my go-to link building strategies. This is why I included lots of older resources from the Backlinko blog in that guide. For example, one of the goals with my guide to learning SEO was to promote some of my older posts.
That one is different, and if you want to learn about what is the meaning of SEM, then you can read this post next. SEO works by making certain changes to your website design and content that make your site more attractive to a search engine. If your post is a good fit, you’ll find that many of the people that you email will be happy to share it with their audience. And you can check your content against that list to make sure you’re using those same terms in your article.
On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors. SEO also improves the experience of website visitors, and it can increase the amount of time they spend exploring your site and learning more about your business.
Choose a High-Value Keyword
It suited the business objectives and my career goals (I got to do something creative), so it got the green light. If you’re not quite sure about taking on SEO yourself, consider delegating the work to a team member. If you have a person interested in growth marketing, development, or even web design, this would be a valuable skill to help grow their career. But as I said, getting caught often results in a site being completely wiped out from search listings. However, one additional element of on-page optimization is a company’s name, address, and phone number on a page. Now, if you’re still here with me, you’ve just discovered what’s responsible for your site’s success in search.
What is SEO: A Complete Guide to Search Engine Optimization
In fact, I usually don’t even bother with traditional blog posts. This wasn’t the user experience search engine visitors wanted. So I rewrote my content to match this keyword’s Search Intent. Beyond keywords, does your content give users what they’re looking for? If they search for “shaggy cat” do you know if they BHS Links want pictures of shaggy cats, how to adopt shaggy cats, or maybe how to groom shaggy cats? A good place to start is by looking at current search results, and seeing what already ranks highly.
- Enter the keywords for which you want to improve your ranking.
- Most people only focus on keywords but that’s not what you want to do.
- If you run a WordPress website, there’s an official AMP plugin to help you with implementation.
- Goodbye search engine optimization, hello search everywhere optimization.
- The true SEO value lies in its power to generate sustainable, long-term results.
It could take you a few months of collecting data before evaluating if your plan is working or not. In this scenario, you’re manually reaching out to websites and recording answers on a spreadsheet. It could take you hundreds of solicitations before you get a yes, and even then it may be from a site that is less than ideal. It’s also a good idea to choose a site that already has traffic and a higher domain authority than yours. Many local SEO techniques are the same as traditional SEO but there are some differences.
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